A fresh earth is exactly what we would like to see in the future, so we named our business after our deepest desire. Our passion lies in creating a new understanding of health and sustainability. We do this through a combination of modern world creations and the reintroduction of some forgotten principles.

Love for Food, People & Planet

Love for people and planet

We are passionate people who encourage others to get more out of life, by taking care of themselves, their communities and the planet. Our purpose is to make a difference by helping others and adding value to their lives.



We treat people with inclusivity, respect and tolerance. We guide others without judgement and empower them to make their own decisions on what’s right for their health and wellbeing.



We strive to go beyond expectations by prioritising customer satisfaction, both in terms of great service and good-quality products. Our determination and passion set us apart from other health store brands.

Natural Living

Natural Living

We strive for the greater good for both our bodies and the planet, using means that are as natural as possible. Our products are created from scratch using great-tasting, fresh and wholesome ingredients that are sourced sustainably.


Our love of great food and the inherent understanding of the importance of conscious eating is key. We do our best to bring you an eating and shopping experience that adds value to your life in every way.

Judgment Free

judgment free

Fresh Earth is a judgment-free community of passionate people and health experts, who have faith in the greater good. We are inclusive of all people, regardless of which stage they are at in their personal journey towards a healthier lifestyle. We are fun, a little bit different and even quirky. We love what we do and the effect it has on others. We aim to always have a bit more to offer than what you would expect from a health food store.

Adding Value

add value

We aim to add value to people’s lives in every possible way, and to act as a source of information and encouragement. We’re all about holistic health – physical, emotional and spiritual balance. We believe that every individual is on their own personal path, and we strive to serve in a way that assists people in reaching their desired destination.

Quality Information


At Fresh Earth, there are no presumptions on beliefs – we refrain from boxing anyone. We present the best quality information and facts on both sides of an argument, and encourage people to make up their own minds. This stems from our deep respect for the members of our community, who are strong, wilful individuals who can decide what’s right for themselves. We believe everyone is entitled to their own opinions and values based on their own experiences.

Why Fresh Earth